User Analysis
Targeted Users Costs & Popular Apps
The target users (age 18-30) tend to spend a significant amount on social activities. Social media applications are the most popular apps among this demographic.
Popular AR/VR Functions
The target users are more interested in VR/AR features related to social interactions.
User Needs
Interview with Daniel
Daniel
Bookkeeper, 26 years old
Q: What motivates you to shop online?
A: Online shopping makes my life easier... especially when it turns out that my refrigerator is empty and I urgently need to buy groceries. Sometimes I really need fast delivery.
Q: Have you ever used virtual try-on features while shopping?
A: Yes, I have. I found out that Adidas had launched an augmented reality feature... It was a very cool experience for me and I think it would be great if more brands used this feature.
Q: What do you usually buy at Walmart?
A: When I was a student, I would often visit Walmart to find school and dorm supplies at the best price... Now, I prefer to buy groceries online from Walmart.
Q: What do you think of the Walmart app?
A: I think the app is fine, but sometimes it glitches and that really bothers me. In general, it is easy to select and order items. I also like that the app shows me exclusive online offers.
Q: Could you please tell me more about your shopping experience at Walmart?
A: I don't like to visit Walmart because I don't feel comfortable... I think Walmart is mostly visited by older people rather than young adults like me.
Q: What would attract you to buy necessary things in Walmart?
A: I think good deals and offers can increase my interest in shopping at Walmart because I don't want to spend too much money on essentials.
Personas
Jennifer
"University life is fulfilling and busy."
Bio
Age: 19 | Occupation: College Student | Location:
Washington D.C
Jennifer is a marketing student and head of the school's publicity
department. She often organizes members to plan and decorate for festivals and events.
Goals
- Low prices
- Provide planning packages
Pain Points
- Limited budget
- Needs multiple plans quickly
- Lacks energy for design work
Motivations
Distance, Convenience, Price
Alice
"I really enjoy the time when the family comes together."
Bio
Age: 22 | Occupation: MD Postgraduate | Location:
Boston
Alice is a busy medical student. Holidays are the only time her whole family can
get together. Her parents live far from town.
Goals
- Remote shopping
- One-click shopping
- Help parents decide
Pain Points
- Too busy to be home
- Parents' house is far
Motivations
Distance, Convenience, Price
Jacob
"Work hard, but also enjoy life to the fullest."
Bio
Age: 27 | Occupation: Stock Trader | Location: New
York
Jacob enjoys hosting parties to unwind after work. He has a strong affinity for
socializing and exploring new things.
Goals
- Know everyone's preferences
- Get party theme inspiration
- Online shopping
Pain Points
- Too busy to shop in stores
- Friends get bored at parties
Motivations
Distance, Convenience, Price
Design System & Wireframes
Design System
The visual language and components that define the Walmart app experience.
Wireframes
Low-fidelity sketches of the app screens, focusing on structure and functionality.
High-Fidelity Prototype
High-fidelity mockups showing the final look and feel of the user interface, incorporating the branding, color scheme, and visual details.
